Marketing collateral is a collection of marketing materials and media. It is just like creating an elevator pitch, but you have enough time to make it all innovative and informative. Marketing collateral is just it.
It includes what your company is about, its visions & missions, and how the product is valuable. The content you mention here is straightforward. Marketing collateral tells your story in simple terms so that the potential client can save time and make decisions quickly.
You will need a professional’s help who will understand your product, brand, and image. His/Her motive is to create the most positive collateral that shows your brand in the right light.
You can find the professionals using great email search tools such as GetEmail.io. This tool helps you to find an email address in just a matter of seconds. It also comes with a chrome extension to your Linkedin account. So finding the professional email of the profile you’re looking at becomes easy.
Find your perfect marketing collateral
There are different types of sales and marketing collateral available to cater to your audience. However, it is up to your discretion to exercise. Here are some of them that might fit your business.
Materials that provide the best information about your products are blog posts. It helps you drive traffic to your website while explaining to them how your business functions. Blogging is versatile, so you can cater to a different set of audiences quite easily. It is cost-efficient and highly effective.
How has your business helped other businesses to improve their productivity and success rate? That is all you mention in your case studies. It is a very useful tool as it creates a cross-promotion across your client’s platform. Case studies are educational as it provides in-depth knowledge about your product and its usability.
No, it isn’t those typical glossy papers with your product’s image you used to see a decade ago. The world has gone virtual since then. You can make attractive brochures that are colorful as well as informative. It has everything you need to show to your clients. Including your company’s history, products & services, sales & profits, etc.
Many clients prefer to have information that is visually appealing than just seeing a bunch of boring sentences. This kind of collateral is just the right one for them. Using infographics, the viewer can skim through your profile efficiently without missing out on any crucial information. It can help you stand out from the rest as it builds more awareness.
We’re in the world of TikToks and reels. The attention span has reduced to less than that of goldfish. In such cases, having an information video about your product comes in handy. Create a video that doesn’t exceed 90 seconds in length. This time is enough for you to translate a 250 worded script! Adding stunning visuals will enhance the viewer’s experience.
So, here are some of the ideas that you can use to create your marketing collateral. You can either stick to one idea that resonates with you or create multiple. As long as it helps you to make an impact for growth.